Hard Rock the Holidays was the inaugural holiday event at Hard Rock Hollywood. What started with the development of the logo and visual identity grew into a month-long, multi-million-dollar experience that transformed The Guitar Hotel Pool into a holiday destination. The campaign included more than 25 deliverables across digital and traditional paid media, print collateral, food and beverage menus, signage, and other branded assets that helped bring the event to life for guests throughout the season.